Wrote and defined strategy for BMW’s Holiday campaign and crafted copy to launch the 8 Series.
Holiday TV Campaign
Wrote and produced two TV commercials for BMW’s Holiday Campaign rooted in strategy I lead. Aside from TV scripts, I crafted copy for accompanying social and dealer toolkits and scripted the radio ads.
Launching the 8 Series
To celebrate the return of the pinnacle of the BMW collection, every detail of its launch, from the radio ad to banner ad, had to be as legendary as the 8 Series itself. I crafted copy for launch collateral including radio ads, dealer toolkits, and banner ads.