Creative Direction & Social
Creative Direction & Social
I helped Sanzo (the first Asian-inspired sparkling water company) launch their two innovations of the year: a new flavor and a new package style.
My core responsibilities included:
Developed and implemented a social strategy for the launches
Creative directed the shoot for these tentpole moments.
Created launch content while maintaining the always-on daily social pipeline (Instagram, Tiktok)
Creative directed the email and SMS approach for all touchpoints and launches
Crafted website copy and art direction for the product landing page
To launch Sanzo’s brand new flavor I brainstormed and Creative Directed short form videos. This Reel was the most shared organic Reel, view it here.
Fun fact I was also the hand model for this video which Sanzo leveraged as an ad and Tiktok/Reel.