Since the ‘80s, the Asian American community has heavily influenced sneaker culture. Yet we’re still vastly underrepresented in modern-day sneaker culture. 1587, founded by 3 Asian thought leaders, is breaking the mold one sole at a time. As 1587 geared up to launch this May, I came on as a Freelance Head of Creative.

As Head of Creative, I direct photoshoots, produce and manage all social, lead brand strategy/creative strategy and the approach to influencer content.